Tomima Edmark

As founder and President of Andra Group, LP, Tomima Edmark runs the successful intimate apparel sites HerRoom.com and HisRoom.com. Tomima Edmark founded the gender-specific sites in 1999 to provide shoppers with a way to purchase the finest and most popular brands in underwear, socks, swimwear, and more from the comfort of their own homes. In addition to providing top-quality products, Tomima Edmark’s online retail sites offer advice about finding the right fit, and solicit opinions and participation from customers to create a friendly and upbeat shopping atmosphere. Tomima Edmark complements the HerRoom.com shopping site with a blog, located at Tomima.com. Interested shoppers who visit Tomima Edmark’s blog will find lively discussions, advice, and humorous commentaries that extend beyond the theme of underwear. Photo contests such as “What’s in your underwear drawer?” offer a fun and respectful way to explore women’s lifestyle changes and the resulting effect on their figures and choice in lingerie. In addition to writing for her blog, Tomima Edmark has authored 12 books about romance and gender roles, including The Kissing Book: Everything You Need to Know and 365 Ways to Date Your Love. A graduate of The University of Texas at Austin, Tomima Edmark received her Master of Business Administration before finding her niche as an entrepreneur. Several inventions, including the popular ladies’ hair accessory TopsyTail, propelled Tomima Edmark to small-business success and set the foundation for her career in market-driven innovation. Numerous business journals, including Internet Retailer, The New York Times, and CBS Interactive Business Network, have featured Tomima Edmark's work. She has also made more than 100 television appearances, including on such renowned programs as Good Morning America, Dateline, 20/20, The Oprah Winfrey Show, and The View. Over the course of her career, Tomima Edmark has garnered a number of accolades in recognition of her success. In 1993, she earned a place on the "40 Under 40" lists of both Dallas Business Journal and Entrepreneur magazine. That same year, McCall's magazine named her one of the "20 Most Confident Women in America." Tomima Edmark has served as a board member for SPCA of Texas and The June Shelton School and Evaluation Center, and she has lent her expertise as an Editorial Contributor for Chicago Tribune. Currently, Tomima Edmark holds more than 17 patents and trademarks.