Tom Story
EMEA, US
KEY SKILLS & ATTRIBUTES
• Developed my career within multinational environments in B2B and B2C in EMEA with full P&L responsibility in sales, marketing, and business development in an international environment.
• Experience in solution selling, IT consulting, managed services, support services, security services, migration and upgrades, application development and Telco sales.
• Strong background in software sales, ADN (application delivery networks), IBS sales, AIDC, payment transactions processes, enterprise mobility solutions, bar code scanning devices, RFID, change management, business process outsourcing solutions, video collaboration solutions, mission critical platforms, & IT infrastructure in the telecommunication, financial, retail, manufacturing, and transportation markets.
• Expert in transforming a low value service business to a high value consulting business and highly numerate with a keen understanding of profit drivers, financial control and improving KPIs: revenues, margins, customer satisfaction, forecasting, and workforce plans.
• Over 15 years’ IT sales experience in the financial, retail, and global operators in Europe, Middle East and Africa.
• Qualified software engineer with an MBA degree and a Masters in IT resource management from two top US universities with an extensive local and international network.
• Excellent account management & development, team leadership and development through the TMC model (Teamwork, Motivation and Communication), change management and territory planning. Confident, credible & enthusiastic communicator at all levels. Accustomed to lead change and produce results.
CAREER HISTORY
Regional Sales Manager, PS EMEA
F5 NETWORKS, Dec 2013 - Present
F5 Technology solutions for both mobile and wireline SPs in: Application Delivery Networking, Load Balancers, WAF, SSL, DNS, DDOS- Security, CG NAT, Diameter Traffic Management, Application Acceleration.
• Responsible for consulting and solution sales into EMEA wide service providers. Customers include Vodafone, Telefonica/O2, Orange, Turk Cell, BT, Rackspace, 1&1, Colt, and Telecom Italia.
• Overachieve quota by 170% in Q2 of 2014. Negotiate multimillion-dollar hardware, software, PS and Advances services into large operators across EMEA.
• Accountable for driving strong sales penetration at C-Level int