Over 30 years of experience in marketing and content creation, from creative roles at BBDO to Content Marketing Specialist in advertising agencies. I've led marketing initiatives in the ceramics industry and managed corporate communication projects across banking, HR, and sports nutrition sectors.

Currently co-founding Iris Artai Lab (@irisartai), where we create AI-generated visual content for social media using tools like Midjourney, Leonardo, Kling, and Meta AI.

At the same time, I work as an GenAI App Evangelist, demystifying the mobile AI ecosystem. I test the apps, challenge the prompts, and curate the best GenAI tools for smartphones.

Combining 3 decades of traditional marketing expertise with emerging AI content technologies.