Tony Alessandra

Dr. Tony Alessandra has a street-wise, college-smart perspective on business. A former graduate professor of marketing, he earned his PhD in marketing from Georgia State University in 1976.

Dr. Alessandra is president of AssessmentBusinessCenter.com, a company that offers online 360º assessments, especially the popular DISC, Social Styles, Platinum Rule and Leadership360 online assessments.

Tony is also founding partner in The Platinum Rule Group - a company which has successfully combined cutting-edge technology with proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.

Dr. Alessandra has authored 20 books translated into over 50 foreign language editions, including The NEW Art of Managing People; Charisma; The Platinum Rule; and Collaborative Selling. He is featured in over 100 audio/video programs, including Relationship Strategies, The Optimism Advantage and Non-Manipulative Selling.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985.