Tony McChrystal

Founder & Principal Advisor at Pavesen

I am the founder of Pavesen, a specialist reputation advisory working exclusively with high-profile individuals, families, and organisations facing complex online exposure.

With over 15 years in the online reputation industry, I previously held senior leadership roles at ReputationDefender (by Norton), where I advised UHNWIs, executives, politicians, and public figures on high-stakes reputation challenges at global scale.

Today, through Pavesen, I deliver hands-on, discreet, and strategy-led reputation work — combining deep industry experience with a boutique, senior-only service model. Every engagement is bespoke, confidential, and personally overseen.

My focus is not volume or automation, but long-term reputation resilience, risk mitigation, and control of digital narratives where the stakes truly matter.