Tony Saadeh

I have been in communications & branding for as many years as I can remember. Maybe the first advertising job I did was to color the backseat of the school bus because I felt it is too plain for a long journey.

I am a brand lover. Infatuated with brands and the way they function. I am a firm believer that brands are like human beings, born with certain traits where many influencers impact their life. The job of a communication strategist- a good one- is to find those influencers and turn them into meaningful consumers’ insights.

The UAE I call home since 15 years, before that I lived in KSA for 4 years. I have as well worked and lived in Qatar, Kuwait and Bahrain for some time.

I have worked with amazing people with diversified ethnic & cultural backgrounds. This has allowed me to forge a versatile knowledge in people’s management.

My forte lies in understanding the context a brand lives in and then expands the thinking upward keeping consumers’ wants at the forefront. This has allowed me to develop successful advertising strategies for both the public and the private sectors across multiple categories: automotive, real estate, banking, F&B, Pharma, FMCG, leisure, retail, fashion and government brands.

I posses strong managerial capabilities supported by strong marketing and communication skills, complemented by leadership traits as well as the ability to devise and execute innovative business development strategies.

My communications and branding success has always been measured through constructing new business models and translating strategies into successful and sustainable positive business results.

My combination of creativity, passion and energy alongside a very clear financial acumen and process management has ensured positive results in strategy, marketing and business development fronts.