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Why do viewers leave at the beginning of the video?

Most often this happens due to the fact that the title of the video or the preview image does not correspond to its content. Especially if it does not correspond to the beginning, that is, the first five seconds of the video. The fact is that the preview image and the title of the video should be in harmony with the very beginning of the video. This is done so that when a person enters the video, he understands that he has come to the right place. For example, the video is called "How to shoot a video on a mobile phone". The client opens it and immediately realizes that the video is really about shooting on a mobile phone. Another thing is when he opens this video, and there is a presentation by the author, who greets the viewer for 30 seconds, and then tells him for another 40 seconds what kind of mobile phone he has and why he is so good. Therefore, the first 5 seconds is a very important time that you should interest your viewer in.

Putting an intro in the first seconds of the video is a big mistake, you can't do that. The intro is generally only needed to make your brand more memorable. And you can't put it at the beginning in any way, because for an ordinary viewer it's just a useless 5 seconds. And some intros have 15 and 20 seconds, so people, of course, close them. Or rewind the video. So if you've done that, don't do it again.

The video should be interesting.

The next moment. You definitely need to create intrigue in the first seconds of your video. It's about 15 seconds. What does it mean to create an intrigue:

In the tutorial video, you need to show what will be in this video. If this is a video about how to shoot on a mobile phone, then, accordingly, in the first seconds immediately say: "I'll tell you how to shoot a video on a mobile phone." Or "How to shoot a video on a mobile phone. Hello, my name is so-and-so, today I will tell you about 3 techniques, how to use the phone to shoot a super-cool professional video." In this case, the viewer will immediately understand from the first seconds what will happen next. Also, a person becomes interested in what are these 3 techniques that you promised to tell about.