What is CPA Networks

What is CPA Model

CPA (Cost Per Action - “cost per action”) is a model of payment for a targeted action performed by a person.

The advertiser pays money not just for displaying an ad or even for clicking on it, but for a specific operation. For example, installing an application, making a call, watching a video, filling out and submitting a form, and so on.

Who is CPA suitable for and where they are used

Attracting customers with the help of CPA marketing is appropriate in areas where the bulk of traffic comes via the Internet. Most often it is online sales. The CPA model is relevant for:

• online stores;
• training organizations;
• car services;
• repair and construction companies;
• financial organizations;
• travel and other agencies;
• providers;
• entertainment portals.

Best of all, according to the CPA model, there is a promotion of mass consumption goods and services with a competitive price and a wide geography of distribution. It is very important to be able to track the completion of a conversion action.

As for the sale of highly specialized and expensive products, various products with a long transaction cycle, CPA will not give the expected effect in attracting customers.

List of CPA networks on https://www.affiliate-programs.biz/category/cpa-networks/ - the most up-to-date TOP

Calculation models in CPA

• CPA combines several calculation models that differ from each other in the target action.
• CPA (Cost Per Action) is a general concept, here a target action means any paid conversion.
• CPO (Cost Per Order) is a payment model for an order. It implies not only the purchase of goods, but also the ordering of services.
• CPS (Cost Per Sale) - the model assumes payment only when the incoming customer has bought the product.
• CPL (Cost Per Lead) - payment for the lead, or rather for the received personal contacts of the client, which he transferred by filling out the feedback form.
• CPV (Cost Per Visit) is a payment model for going to a specific page, such as a product page or a video page. The execution of the action is fixed after the specified time spent on the page.
• CPI (Cost Per Install) - the installation of, for example, a mobile application, a game, or a file download is paid.
• Call tracking - calls are paid. The company's phone is replaced with a virtual number, which helps to record incoming calls and channels through which customers come.