Top Ten Social Media

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Social media marketing initiatives usually consists of efforts to develop content that attracts eyes and motivates targeted users to share it with their social networks online and offline. The outcome electronic word of mouth (eWoM) means any communicated message consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the shared communication goes viral from user to user and presumably connects because it appears to come from a trusted, third-party connection, as opposed to the marketer or advertising company or brand itself, this meythod of marketing results in ‘earned media’ rather than ‘paid media’.