Tracey Lawrence

Tracey Lawrence is a woman of many talents. For years, she ran her own graphic arts business. She earned a Master of Science in digital imaging and design from New York University in 2007, endowing her with video editing, animation and broadcast design skills. She uses that knowledge to run Ringwood, NJ's public access TV station.

Caregiving her aging parents presented challenges for Tracey as she tried to continue running and growing her business. The changing economy didn't help. But as more friends and acquaintances had questions for her about their aging parents, Tracey realized her experience with elder care was a business direction with enormous potential.

Tracey understood the value of working with professionals in her financial life, and thought she might be able to provide more comprehensive services by becoming an advisor herself. She applied for a position as a "targeted career changer" in March 2013. After going through a rigorous 5 month program, she studied for and received her Series 7, Series 66 and Life and Health Insurance licenses. She is currently studying for her CRPC (Chartered Retirement Planning Counselor) designation.

Her specialty is what she calls "Grand Family Planning": addressing the needs of multi-generational families, helping them to plan for and cope with health care emergencies. Working with strategic partners in complementary disciplines, she provides assistance for education, retirement, wealth transfer, and long term care strategies. She is passionate about saving the lives of those who might be called upon to give care to family members.

Tracey is also the lead singer for a rock band called "Just Play! "