Tracy Allan
Director/Image Maker/Janitor in White Plains, New York
Tracy Allan
Director/Image Maker/Janitor in White Plains, New York
TJ Allan (Producer/Director/Photographer) has been involved with film and television production for 30 years. Beginning in 1983 as an Art Director, his panache for subtlety in advertising was a perfect fit for the television commercial world. He began directing in 1986, quickly building his directorial reel with spec spots that sold to clients in the United States and Europe. His knowledge in photographic techniques helped spawn relationships with manufacturers and ad agencies hungry for a ‘new look’. Clients such as Tyco, Tonka, Porsche, Visa, Seat, Repsol, Fortuna Racing, Telecel, Suzuki, Coka-Cola, GMC, Greg Rice Foundation, Dominican Republic and many more took full advantage of his ability to merge great art (color correction techniques, colorization, vignette, bleach bypass etc.) with stylized story telling and editing. With travel came opportunity, and Mr. Allan has worked in several locations worldwide including Spain, Portugal, Mexico, USA, Dominican Republic, Israel and more; honing his ability to manage productions here and abroad.
While fostering a career in motion pictures, TJ continued to shoot still photography. In his early years, TJ worked for numerous organizations, shooting docu-style imagery for stock photography companies and magazines. His work in South Africa garnered several published works, documenting the strife in Cape Town during the abolition of apartheid.
In 1990, TJ began working with ad agencies and clients to expand motion imagery into the print realm for marketing programs. He honed his skills in the studio, experimenting with non-traditional lighting techniques while expanding his artistic world through fine art photography. Cross processing, colorization, negative etching, hand painting emulsions and other techniques pushed TJ into new realms of art and science.
Through the early 90’s, TJ stood firm in the film world while the digital age invaded traditional photographic standards. By 1999, TJ was dragged into the digital photo world kicking and screaming, accepting several assignments to shoot digital imagery. His love for traditional photographic technique created tension within his digital work, his series work helped to quell the long-standing skirmish he had with digital imagery.
Now an embracer of digital artistry, TJ has found a niche in content creation for small to medium size companies who are transitioning into more elaborate marketing & advertising programs.