Tracy Lloyd

Co-founder of Emotive Brand, Brand Strategist

“There is nothing more gratifying or fun than getting paid to be an idea generator. Marrying strategy, design, emotional intent and idea’s are what I love. I believe it takes guts to do great work and I find myself looking for the types of leaders who are not afraid to take chances and who believe what I believe — that when brands connect meaningfully with people great things happen. I have been told I’m smart, fun to work with and brutally honest — not always in that order. I am a relationship builder and believe with all my heart that there is no other way to business.

Career in a nutshell: 18 years marketing, development and strategy. Delivering brand strategy and creative solutions for all kinds of clients. I’ve lived all over the world working for and with global brands. Technology, sustainability, consulting services and consumer brands. Aldo Shoes, Informatica, Symantec, App Annie, Apigee, Samsung Music, UPS, VMware, Brown-Forman, Zynga, McGuire Furniture, Belkin, Gibson Dunn, Ryder System, MillerCoors and too many start-ups to keep track of.

Specialties: Brand strategy, Employee Engagement, Internal Communications, Leadership Alignment, Running workshops, Purpose and Values