Tom Read
sports media partnerships in New York, NY
Tom Read is Chief Commercial Officer at Spalk, where he runs commercial strategy and partnerships for a platform that lets broadcasters and rights holders localize content remotely. Spalk's customers include the NFL and Prime Video.
He has 20 years' experience in the broadcast industry across Australia, the US and the UK specializing in media rights and content partnerships at Disney, Fox Sports Australia, Foxtel and DAZN Group. He is based in New York.
He argues that localization should be priced into a rights deal before it's signed, not budgeted after. The territories that fail are usually the ones where nobody costed speaking to the audience until the deal was already done.