The business vertical of travel and hospitality, has seen a tectonic shift in usage of technology over last ten years. Travel companies in Turkey, no longer follow the traditional process of booking travel deals for customers and corporates.

With the advancement of travel technology and travel mobile apps, agencies in Turkey, are using B2C B2B travel software solutions, where in end customers and sub agencies can book online.

That's why, most of the travel start-ups look forward to the OTA model and demand of travel software in Turkey, is touching all time high.