Founder of Cold Start Creative and Strategies, a marketing and communications agency built on the belief that sharp strategy and fast execution aren't mutually exclusive, especially when you know how to use and we well supported by AI.

Twenty-plus years across agency (Ogilvy, Meropa, Traffic Digital) and client-side (Absa, Four Seasons) means I've sat on both sides of the brief. I know what good work looks like, why it usually goes wrong, and how to close that gap. These days I work across brand, content, communications, and sales, often all at once.

Off the clock: a committed petrolhead with a Saab problem (three 9-3s and counting), a co-founder of Cars Before Coffee and ZA Car, and a collector of art antiques, and of course, HotWheels. Architecture and great design are occupational hazards.