Trey Collier

Grew up as a Military Brat. (Thanks Dad. Hats off to my Mom too as it took a special person to be married to someone in the military)

Long time Nerd (Yes, I was excited to upgrade my 300 baud modem to 1200 baud to browse CompuServe and a myriad of BBS's faster). Nerds are cool.

Was a serious competitive swimmer, and later a 2 man Sand volleyball player. Played racquetball in between their seasons to stay in shape. Now you can find me on the Pickleball courts.

Due to my Uncle Fred, who was a famous engineer at Auburn University to have 1st super sonic wind tunnel in USA, he was a sailor. He taught me how to sail on his Flying Scot. Later I raced and did well among the top 50 in the world with Hobie 16 catamarans. I've crewed on a couple of 12-Metre Class (America's Cup) yachts.

I was the "Computer Guy" before there were specialized IT jobs like network engineers, database administrators, webmasters or more. I still maintain my first web based email address on yahoo email circa 1993.

I've consulted with Harrah's Entertainment, Promus, First Tennessee Bank, Williams Sonoma, Bank of America and countless others over the years.

I'm well aware of the start up and ongoing issues of running a pure online e-commerce company. I always have more to learn.

I love to help others learn what I have learned about SEO and Digital Marketing.

I'm currently updating a CMS and integrating it with all these new AI models with their API's. Changing SEO tactics from Keyword to entity based SEO, and upgrading website with structured data and schema to create deeper knowledge graph with more connected nodes and edges . It seems that as I complete an upgrade I find a better way or new way to improve it. Never ending. Haha