Trey Morrison
According to my wife I don’t think outside of the box. She says I have no box at all! So I drive her crazy with my unusual approaches to everything. I love solving problems. I am happiest when I’m going 100 miles an hour on a snowboard, surfboard, mountain bike, guitar, or in the chaos of a new business adventure. On the other hand I get depressed, and am not much fun to be around when I feel like I’m not doing something new and exciting.
I was raised in Georgia where I jumped bikes and skateboarded in backyard half-pipes until I turned 16. After that I spent my time slam dancing to punk rock bands in Atlanta and learning about true sustainable living from an old man in the North Georgia mountains. “Pa” Jones plowed his own fields into his 90s!
I went to college in Sewanee TN where I studied Industrial Psychology and Religion, but mostly I mountain biked and played in bands. My very first gig was opening for The Flaming Lips.
After college I helped IBM market their main-frame computers. Corporate America was a strange environment for me. Being competitive by nature I figured that the goal was to get paid well, have the biggest office and to do the least amount of work. So I systemized my work and devised reasons why I should have the largest corner office in the building and generally worked the corporate system. Accomplishing this left me literally hung-over, sleeping in my high back chair, with my hands on the keyboard, bored out of my skull and 35 pounds overweight. And the worst part was that I was embarrassed to tell people what I did for a living.
So I quit. I moved to Key West, lived on a boat, and became a SCUBA instructor. Now I had no problem telling people what I did. I brought joy to people’s lives and introduced them to a new world but I also learned a ton about people. I learned about how they learned and how they dealt with very unusual environments. I taught rich Atlanta real estate developers, tough Chicago police officers, shy Korean women, joyous newlyweds from Bahrain, British factory workers, suburban American housewives, Japanese teenagers you name it! It was a great time, but couldn’t last forever.
I have worn a lot of hats since then. I’ll skip all the failed businesses and stupid harebrained ideas I’ve had and stick to the good stuff. I’ve traveled to 26 countries and I have rental properties in three of them. I have a pine tree farm and a restaurant. I speak Spanish