SUGAR 2.0 was born with one father’s desire to lower his kids’ sugar intake — with a solution they’d actually love. Fortunately, this dad was also a food product developer. After months of trials (with his kids as official taste testers) and nearly two years to perfect, he found the ideal combination: a non-gmo REAL cane sugar product with half the sugar, a third less calories and the same taste and texture as regular sugar.

Finally, something got his kids’ seal of approval!

His breakthrough, SUGAR 2.0, is a blend of sugar and natural proprietary, non-gmo-soluble prebiotic fiber that blends perfectly with real sugar for a great taste and mouth feel. SUGAR 2.0 not only cuts sugar content in half, but enhances its nutritional value with fiber.

SUGAR 2.0 contains no artificial ingredients or high-intensity sweeteners, so it doesn’t have the bitterness and chemical aftertaste of synthetic sweeteners. It can even be used in recipes exactly like regular sugar.

Dad had just one word for it...

EUREKA!