Partner and General Manager at A3 Merchandise, Troy Vest brings 25+ years of experience in merchandise strategy, artist services, and brand development. A former Sony Music executive and entrepreneur, Troy is passionate about creative innovation, team leadership, and building bold solutions that connect artists and fans.

“Today is the point from which all your tomorrows will proceed, If you were aware of how precious it is, you could hardly live through it. Unless you are aware of how precious it is, you can hardly be said to be living at all.” - Buechner

That is where I live. Life is precious. It's my job to recognize that and know that today is where everything begins.