TRUE LEGEND
Mission Statement
Fashionably standing out in the crowd.
Vision Statement
It is our vision to make True Legend, the brand that consumers demand. Our vision is to represent timeless limited edition designs with a dash of historical elegance and the comfort of high quality materials. True Legend’s vision is to redefi ne professional men’s style, provide quality products, create a world that invites people
to take part in our dreams.
About True Legend
True Legend, Canada’s fi ne jewellery brand, is a symbol of style and sophistication. Each design is inspired by the rich, historical infl uences of the past while maintaining an innovative, fashionable and sharp focus on the future.
True Legend specializes in the old art of traditional silversmith techniques which is based in Toronto. Made in Canada, Paul Leira’s limited edition hand forged jewellery is, sophistication with style, using recycled lost and forgotten items into luxurious
fashionable accessories.
True Legend jewellery is made with semi precious stones, metals and vintage style coins. All metals used are antique sterling silver or vermeil. Every item is one-of-a-kind, handmade, funky, bold and strong making the ordinary - extraordinary
and everyday special.