Amit Jhalani

I’m the founder of TrueSanity, a New York–based fine jewelry brand focused on modern, timeless pieces that celebrate life’s biggest moments. After years in e‑commerce and digital marketing, I set out to create a better engagement ring experience—one that combines exceptional craftsmanship, transparent pricing, and a relaxed, no‑pressure way to shop online.

At TrueSanity, we hand‑select every diamond and gemstone, obsess over the details of each setting, and design rings that feel personal, not generic. Whether you’re just starting to research or ready to propose, my goal is to make choosing a ring feel exciting, informed, and stress‑free.

Explore our signature engagement ring collections and start designing a piece that’s as unique as your story:

Main engagement rings hub: Browse engagement rings

Need help deciding? Book a quick virtual consult: Schedule a consultation

When I’m not working on new designs, you’ll usually find me testing new growth ideas, refining our customer experience, or in the gym working on strength and longevity. If you’re into jewelry, brand building, or smart e‑commerce, let’s connect.