Thiago Sobral

Director in São Paulo, Brazil

Thiago Sobral

Director in São Paulo, Brazil

With over 26 years of IT leadership experience, I have led technology transformations across Brazil, Latin America, and worldwide. Beginning my career in 1998 as a hardware intern, I developed expertise in Linux/FreeBSD, networking, storage, and programming, progressing to roles including Linux consultant, System Administrator, and Support Engineer. I have collaborated with leading organizations such as Conectiva, EDS, Citibank, Accor, Red Hat, SUSE, Oracle, and IBM.

Additionally, I spent 12 years as an instructor in Linux and open source technologies, as I am a dedicated advocate for Open Source, actively involved with ASL.org, LPI.org, and multiple FOSS initiatives in Brazil.

- Strategic alignment of IT initiatives with business goals, spanning on-premises, licensed, subscription, and cloud (SaaS) environments.

- Expertise in infrastructure, cybersecurity, and artificial intelligence solutions.

- Proven ability to build and lead cross-functional teams and global alliances.

- Development and execution of partner enablement programs, translating complex technical strategies into tangible business outcomes.

- Multilingual communication skills, facilitating collaboration between technical and business stakeholders.

- Strong focus on customer-centric innovation, balancing agility, sustainability, and long-term value creation.

As an Alliance Manager at IBM, I drove the expansion of the IBM Power ecosystem across the region, achieving over $100+ USD MM in annual revenue, and enabled 100+ partners. I also founded the IBM Power Brazil Community, now exceeding 100,000 members, to accelerate adoption of App Modernization, AI, and Security solutions. Previously, as Worldwide Open Source Offering Manager, I led IBM’s global go-to-market strategy for open source, generating $120+ USD MM annually.

I am based in São Paulo, Brazil, and value family life. After overcoming a life-threatening bout with COVID-19 in 2021, I embrace every opportunity to contribute meaningfully both professionally and personally. Outside of work, I am passionate about fitness and technology, with a long-standing dedication to Linux and Open Source since 1998. Currently, I am focused on developing AI agents and orchestrating cloud-based workflows, with a growing interest in FinOps to optimize financial operations in cloud environments.

  • Work
    • Linux Professional Institute
  • Education
    • MBA, Sales and Sales Management - FIA
    • Graduated, Marketing - FAAP
    • Negotiation - FGV