EVGENY TSYPLAKOV

I'm Evgeny Tsyplakov, a Search & AI Reputation Engineer and Trust Architect. I help founders, executives, and high-value visa applicants control what search engines and AI systems say about their name — before the investors, banks, and immigration officers who decide ever type it in. My work blends SERM (Search Engine Reputation Management) with GERM (Generative Engine Reputation Management), the new frontier of reputation inside tools like ChatGPT, Gemini, and Perplexity. I've been in SEO since 2006 and reputation engineering since 2019. I treat reputation not as PR, but as an engineering problem — entities, structured data, and trust signals — with every project measured from a documented "point A" to a verifiable "point B." I correct errors of identity, from namesake confusion to AI misstatements, so a name is read accurately across search, AI, and risk databases.