I'm a lover. Yes, I do love almost everything that surrounds me; if not, I do my best to change it. I love my family & friends, I love sports and feeling in shape, I love opening my mind as I travel, and I love my job and having the opportunity to learn from the incredibly talented people I work with.

I've grown fast professionally because I was lucky to discover soon that attitude and common sense are not measured in years. My bosses did too. However, the biggest discovery was understanding how thin the border between professional and personal is. There it is the door to team success. Meet, empathize, laugh and the rest is done.

I’m a detail concerned demanding innovation lover. I work hard, even too intense and ask the same to my teammates. I work in an experienced public services company, the leader in its sector, which in the last few years has given a big step forward in the matter of technology due to the Smart Cities concept. As COO assistant, I have been in charge of operational innovation and Pay by Phone business unit, I was also the business developer for the international expansion.

Pay by Phone business soon succeeded beyond all expectations, so it was time for a new adventure: the expansion of that philosophy which made us leaders of the Spanish on-street market to a new platform integrating all the parking experience: search, compare, reserve, navigate and pay. We called that firm elParking Internet, and where I was honored to lead the Business Development team.

After the acquisition of P3GM, my last challenge consists of developing EYSA's Smart Mobility Services in a new market as North America, with a very different business model approach.

I grew in San Sebastian near to the ocean and the mountains. Since, I’ve lived in Bilbao, Karlsruhe, Madrid and now New York City. I don’t know where my steps will lead me, but I know why I will be doing it. That is always the question.