Ulrika Hedlund

Entrepreneur and Productivity storyteller in Stockholm, Sweden

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In a nutshell, I’m a tech-loving, ex-Microsoft productivity guru and EdTech entrepreneur. I’ve been passionate about technology ever since my father brought home our very first personal computer in the early 80-s. I feel truly blessed for having found my true calling, which is to help others get more value out of technology by showing what is possible and communicating that through storytelling.

With a Master of Science (MSc) in Electrical Engineering from the Royal Institute of Technology in Sweden, I started my career at Microsoft Sweden in 1997 as a Systems Engineer on SQL Server. Ten years later I moved to Dubai, and joined Microsoft Gulf as their first Information Worker Solution Specialist covering the United Arab Emirates, Bahrain, Oman, Qatar and Kuwait.

In 2011, after finishing my EMBA at London Business School, and having our first son, I decided to take the plunge and resign from Microsoft to found my own company. I started Business Productivity – a media production and consulting company focused on bridging the gap between business and IT to increase business productivity . A few years down the line, when it was evident that the world was all about subscription-based services, I launched my second company, Storyals. Storyals, which derives from “story-based tutorials” offers a Microsoft 365 training product with story-based, digital learning to help organizations upskill their employees and get more out of their digital workplace. With Storyals, I get to work daily with amazing people that share my passion of helping organizations all over the world simply work smarter.

In 2021, after 14 years in the Middle East, my husband and Peter and I moved back to Sweden with our three kids. Storyals now has offices in the US, Dubai and Stockholm and we are continuously evolving as a company. I thoroughly enjoy sharing my experience through mentoring, blogging and speaking at public events. When I’m not working (or picking up after our kids) I try to spend my time outdoors – in the forest, in the ski slope or on the ocean.

Please feel free to connect with me at any time via social media or at [email protected] to discuss digital leadership, best practices using Microsoft Teams, or anything else related to working smarter in the modern workplace.