Umar Shahzad

Senior Product Marketing Manager in Vancouver, Canada

With over 9 years of experience across Fintech, SaaS, and E-commerce, I specialize in building scalable growth engines that turn data into revenue and strategy into execution. I’ve led B2B and B2C initiatives spanning user acquisition, go-to-market strategy, and lifecycle marketing, contributing to over $125M in B2B sales and the acquisition of 1M+ users globally.

My work sits at the intersection of analytics, creativity, and automation. I’m known for designing high-impact campaigns, optimizing funnels end-to-end, and leveraging AI and marketing automation to dramatically improve efficiency and outcomes. I’ve led cross-functional teams, managed multi-market launches, and delivered award-winning campaigns that drove measurable business growth.

At my core, I’m a builder of systems, strategies, and ideas that scale.

Skills

  • Product Marketing
  • Product Management
  • Data Analysis
  • Building High Performing Teams

My mission is to build growth systems that are scalable, data-driven, and human-centered where creativity fuels performance and technology amplifies impact. I aim to help organizations move beyond short-term wins by designing strategies that create sustainable revenue, meaningful user experiences, and long-term competitive advantage.

  • Education
    • University Canada West