Umbreen Tapal

I have over 7 years of experience in a broad range of marketing and product functions in the online, mobile and social media world. I’m a people-person who thrives on brainstorming, challenging (in a friendly way) and combining forces with others to achieve success.

A geek for numbers, when I’m not thinking about ROI and KPI’s at work, I think about metrics such as CPW (cost per wear) and CPEW (cost per entertainment value) in my personal life. A strong believer in life-long learning of the formal (and informal) kind, I have invested in a MBA from Schulich School of Business, Pragmatic Marketing Certificate (PMC) and a Project Management Professional (PMP) designation.

I believe it’s a privilege to be alive, and strive to live a life that is energized and engaged.