Umesh Upadhyay

Education

Masters In Computer Application (MCA) from Graphic Era Institute of Technology, Dehradun, Uttarakhand.

Graduated (B.Sc.) from Kumaun University.

I have done 12th with Ist division in Science from C.B.S.E.

I have done 10th with Ist division from C.B.S.E.

Skills

SEO Skills:

Understanding and implementing the various search engine-ranking strategy
Ongoing SEO assessments of and recommendations for web site and content assets including text, video and images
Proactively make strategic recommendations applicable to the client's campaign. understand and achieve client goals and objectives
Perform On-Page Optimization by following search engine guidelines and try to pour all aspects that make client sites search engine loving and friendly
Manage and run link campaigns to achieve high quality, relevant and natural links to respective site
Tracking SEO campaign including site analytics, monitoring site's search engine rankings and tracking inbound links to get a complete picture of how your search marketing campaign is progressing
Give more emphasis on Local Search that helps users to find businesses / information about a specific locality (geographical region)
Find out top competitors for subtopics across the major 3 search engines – ideally you are looking at the top 10 results on Google, Yahoo and MSN

PPC Skills:

Keyword Research for Generating Effective Keywords
Account/Campaign structuring
Writing effective Ad Copies to get more exposure and clicks
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
Ads Optimization for better conversion
Continuous split testing of ads

SMM Skills: