Patricia Andrews-Keenan

Patricia Andrews-Keenan has parlayed her considerable expertise in media and public relations, community outreach and communications to form The Tallulah Group, a boutique agency offering those same services as well as graphic design, video production and show-stopping event planning for companies across the country. Andrews-Keenan uses her extensive list of go-to community, education, civic and business contacts to provide executive positioning services for clients seeking to be in the right room with the right people. Social Media plays prominently into the Firm's outreach as a tactic to generate "buzz" for its clients. The consultancy serves diverse business segments including education, business, associations, government agencies and non-profits.

How do you describe your business?

The Tallulah Group at its core is a media and PR firm. I write for my client – speeches, scripts, marketing materials, and letters – you name it and I write it. Another core competence is the ability to network my clients to people they may not know but need to know. I call it positioning, but the key is to link clients with the right people.

As an entrepreneur, who are your main supporters?

Other entrepreneurs are my best supporters. I’m a sole proprietor so some of my projects come from other business owners who need a hand. It’s a very collaborative world entrepreneurs live in and if you aren’t focused on helping others you aren’t doing your job.

What is the best business advice that you’ve received recently?

Don’t undercharge for your services. Something I can’t say I always do. What you’ll find is that you probably work a lot more hours than you contract for, so if you do not charge appropriately at the outset you’ll certainly not catch up at the end. Seldom do you get bonuses from a client when a job goes well, no matter how many hours you’ve put in. Charge accordingly.

Specialties

Media Relations, Public Relations, Executive Positioning, Community Affairs, Communications, Event Planning, Graphic Design and Video Production