Uri Hertz

I am a cognitive neuroscientist working in the field of social cognition and collective decision making. I am interested in the process of advice giving, in which private information of one individual is communicated and inspires action in others. Such transmission of information is strictly linked with reputation, influence, and personal traits and inclinations. I use behavioural measurements (lab based and online), computational models and neuroimaging to study the processes underlying strategic advice giving and collective decision making.

I am a research associate in The Human Mind Projectin University of London, working withProf. Chris Frith. I am also an associate researcher at the Institute of Cognitive Neuroscience in University College London, working with Dr. Bahador Bahrami. I did my PhD at the Hebrew University of Jerusalem, in the Interdisciplinary Center for Neural Computation (ICNC). I studied multisensory integration and perception in Amir Amedi's lab. There I developed methods for fMRI analysis and implemented these tools in experiments studying the topographical organization of sensory cortices and the effect of context on sensory processing in the brain.