US Money Reserve
US Money Reserve, Inc., which offers investment opportunities nationwide from its headquarters in Austin, Texas, focuses its corporate giving on charities which support child welfare. The Austin Children’s Center, Big Brothers Big Sisters of Central Texas, the Make-A-Wish Foundation, and the Boy Scouts of America have benefited from US Money Reserve, Inc.’s corporate giving program. In 2011, its 10th anniversary, US Money Reserve, Inc., began its biggest charitable initiative to date. The firm underwrote the Austin CowParade to raise money for the Superhero Kids Endowment at the Dell Children’s Hospital. The Superhero Kids endowment helps defray non-medical expenses for families of children undergoing treatment at Dell Children’s for cancer and blood diseases. In addition to providing support for the purchase of 70 fiberglass cows to be decorated by local artists, the company also organized the installation, handled media relations, and oversaw the CowParade Austin Auction, which raised money for Superhero Kids. After Milton Verret, the founder of US Money Reserve, Inc., contacted Jay Leno and auctioneer Spanky Assister, they agreed to conduct the auction. The first CowParade sculpture was installed on July 27, 2011. Throughout the summer, US Money Reserve, Inc., organized events and updates centered around the sculptures. For example, on the night of August 24, workers installed 25 new cow sculptures at sites around the city. Installations occurred between 7 p.m. and 7 a.m. In September 2011, the firm publicized the installation of “Batcow,” which was installed under the Congress Avenue bridge. The Batcow paid homage to Austin’s Congress Avenue bat colony, the world’s largest urban colony of Mexican Freetail bats. The final auction raised a million dollars for the Superhero Kids Endowment. Over a thousand people attended the event, and the cows sold for an average of $33,660 each. The Austin event also broke the world record for the largest bid on a single fiberglass cow. Two attendees bought cows for $150,000 each. Milton Verret and his staff are pleased to have had an opportunity to bring comfort to families fighting cancer.