Hi there,

The vivacity of the creative process is the most precious reward for the artist. The extrinsic worth of its outcome is but incidental.

Though often called ‘copywriter’ I have always defied that description and learnt what I could about typography, photography and design, some on my own and some thanks to my interactions with my collaborators.

With the advent of exciting tools and apps, for years my pet dreams, I am having oodles of fun creating a whole range of communications: Graphics, Mailers, Posters, Webpages, Websites, Videos and so on.

Working with art directors and designers is certainly an enjoyable experience, especially when as a writer I could exchange roles with them so freely and easily. Yet, working with myself and doing it all independently delivers a thrill that is truly incomparable.
The biggest break happened in the form of agencies signing me on for transcreation work – English to Tamil. Since mid 2008, I have been working on global brands – Dove Bar, Intel Processors, Duracell, and Sunsilk.
The success and goodwill that I have earned have come through four things:

1. My insistence on and the ability to get a complete, clear brief on the project
2. My strong language-skill
3. My research-oriented approach towards understanding the subject-matter
4. Delivery on time – 80% of projects delivered on time and 20% delivered beforehand