Val Vrajescu

What I Do

I'm a Senior Creative Strategist with 10+ years building creative systems that scale DTC brands profitably across the US, UK and EU.

Currently, I lead the creative strategy for global DTC and SaaS accounts, developing 50+ ad concepts per month and owning the end-to-end testing roadmap across Meta, TikTok, YouTube and Google.

I bridge the gap between data and creative: turning performance insights into scroll-stopping ads, and building structured testing processes that compound results over time.

What I Bring

✔️ Creative testing at scale — 50+ concepts/month, hypothesis-backed, data-validated
✔️ Full creative ownership — brief writing, scripting, UGC direction, hook development
✔️ Performance intelligence — hook rate, hold rate, CTR, CVR, ROAS — connected to every creative decision
✔️ Cross-functional leadership — briefing editors, designers, creators and media buyers
✔️ Platform fluency — Meta, TikTok, YouTube, Google · Stories, Reels, Feed, Shorts

Client Results

Marigold Popcorn (US) — Repositioned from seasonal gifting to everyday indulgence through POV-style UGC. +148% online sales in 90 days · 2.1× ROAS · 30% YoY sales deficit reversed.

Sticky Brand (US) — Transformed discount-heavy static ads into emotionally resonant UGC. Scaled from $5K to $8K daily spend within 90 days · 3.5× ROAS Meta · 6.3× ROAS Google · $759K revenue in first 3 months.

Susan Ciminelli (US) — Founder-led UGC strategy and account restructure. 48% increase in total sales with 35% less ad spend.

Noah (UK) — Localised UGC for US and German market expansion. £1M+ in new revenue within 12 months · 2.1× uplift vs. UK-adapted creative.

TSM (US) — Lifestyle storytelling over product-feature ads. 6.7× avg. ROAS Meta · 6.6× avg. ROAS Google · reversed YoY revenue decline.

By the Numbers

📊 $25M+ ad spend managed
💰 $70M+ revenue generated
🎨 50+ creative concepts/month
📈 3–4× ROAS delivered consistently
🌍 30+ DTC & SaaS brands

Let's Build Creative That Converts

Great creative isn't about being clever — it's about making customers feel understood.

I develop creative strategy from deep customer empathy, validated through rigorous testing. Every ad is a hypothesis. Every result is a lesson. Every campaign gets smarter over time.

📧 [email protected]
🌐 valvrajescu.com
💼 Portfolio