Valentin Boulan

I’m a bilingual (EN/FR) SEO and digital marketing strategist with over a decade of experience helping global brands grow smarter, not louder. From helping rebuild Audley Travel’s organic footprint post-COVID to scaling SEO operations for Unilever brands across 11 markets, I’ve led high-impact digital transformations that blend technical precision with creative content and storytelling.

My approach is hands-on, data-driven, and cross-functional. I thrive at the intersection of content, technical excellence, and commercial strategy — whether I’m optimizing crawl efficiency, mentoring content teams, or aligning stakeholders across time zones. I’ve worked agency- and client-side, led international teams, and delivered results across travel, FMCG, finance, and tech.

Brands I've worked with include: Unilever, Samsung, LinkedIn, UBS, P&O Ferries, Cineworld, Citibank, Team GB, Nutmeg, Lipton, etc.

Currently leading SEO and content at Audley Travel, I focus on scalable growth, AI innovation, structured data, and performance-led content. I’m also a long-time Arsenal fan (still waiting for that league title!), history nerd, keen traveller and relentless optimizer — whether it’s a website, a travel itinerary, or a CMS migration.

Let’s connect if you’d like to collaborate on digital strategy, SEO or simply love swapping travel stories and hacks.