Valerie McMurray

Valerie McMurray, the entrepreneurial force behind Soleil Toujours LLC, has been a transformative figure in the sun care industry since launching her luxury brand in 2015. Soleil Toujours elevates the sunscreen standard, merging top-quality, safe sun care with advanced anti-aging technology and eco-conscious packaging. She is dedicated to educating the public about the importance of using clean, reef-safe sunscreen throughout the year, promoting enjoyable and responsible sun exposure.

Valerie's commitment to developing cleaner sun care products was sparked during her third pregnancy when she became concerned about the harmful chemicals found in conventional sunscreens. This concern led her to extensively research the adverse effects of common sunscreen ingredients like parabens and oxybenzone, particularly about breastfeeding.

Faced with a lack of high-quality, natural sun care options, Valerie decided to create what she couldn't find. This led to the birth of Soleil Toujours, fulfilling the need for environmentally friendly and health-conscious sunscreens. Her background in luxury resort wear, with her brand MerSoleil, complemented her transition into the skincare market seamlessly. With 18 years of experience in investment banking before her entrepreneurial ventures, she was well-prepared for the challenges of starting and growing a business.

McMurray has passionately pursued the development of safer sun care solutions, focusing on mineral-based formulas. After rigorous development, Soleil Toujours introduced products featuring the EcoSun—a blend of vitamin C ester, D, red algae, and bisabolol. This innovative mix protects the skin from premature aging caused by sun exposure and also incorporates potent antioxidants and anti-aging ingredients to enhance skin health.

Through Soleil Toujours, Valerie Rodriguez McMurray continues revolutionizing sun care by combining adequate protection with luxurious skincare, ensuring users can enjoy the sun safely and stylishly.