Frank Vandersloot

Melaleuca CEO

Frank VanderSloot is the founder and CEO of Melaleuca, the largest online health and wellness company in North America.

He was there where Melaleuca began with seven products and eight employees in 1985 and, under his leadership, has consistently driven it to become a $2 billion global enterprise that creates, manufactures, and sells over 450 exclusive health and wellness products.

Your Focus Determines Your Future

“There are so many opportunities that are available to us with regard to how we spend our time and what we choose to focus on,” VanderSloot says. “Yet, because time is limited, we cannot choose all opportunities at once. Choosing one opportunity limits us from choosing others, so we must choose wisely. Those who choose to seek success, whether in business or any other aspect of their lives, would be well-served to focus on the key factors that bring that success.”

Always Innovate

The consumer packaged goods (CPG) industry is notoriously hard to crack into with CPG giants like Procter and Gamble and Johnson and Johnson dominating the industry for over a century. VanderSloot knew that innovation behind Melaleuca products and its business model would be critical to any kind of success for the company. With that in mind, he designed Melaleuca be the creator, manufacturer, and retail outlet for their exclusive products. Relying only on word-of-mouth advertising and repeat customers, Melaleuca invests in products rather than on advertising and retail space. In addition to innovation in product creation and marketing strategy, Melaleuca knows that innovation in its domestic operations also play a significant role. The company has been recognized for its custom computer software, energy efficient operations, and state-of-the art manufacturing facilities.

Develop a Relationship with Your Customers

In 1985, a business model that cut out retail environments and traditional advertising was as risky as it was innovative. That meant doing business via catalogs, faxes, and phone calls, but it worked simply because Melaleuca knew its number one asset was its customer. By selling directly to the customer and developing that relationship, Melaleuca The Wellness Company was able to chisel out success in a highly competitive industry. Today, even though the tools have changed, taking a relationship-based approach has not. Every decision Melaleuca makes is done with the customer in mind every step of the way.