I love marketing! From the challenge of innovative strategy, to the simple joy of reserving the best industry URL on Pinterest, to the disbelief that people click on the "wrong" version of an A/B test, to the exhilaration of a new lead ... marketing is exciting.
Marketing is an intellectual challenge. Marketing is a gift to make people happy – particularly those people who work in sales. I define marketing simply as a customer-centric approach to business. And I am lucky to work in this fascinating field.