I write and speak a lot about how the way we interact with and consume information has changed, particularly due to the immediacy of the internet and search engines.
I am also the founder of Nine By Blue, which helps organizations build that understanding into their marketing and product strategies. We also provide deep technical resources on building web sites for both people and search engines in a way that improves usability and conversion.
Before that, I worked at Google and helped launch Google Webmaster Central and sitemaps.org. You can learn more about my approach to audience engagement in my book, Marketing in the Age of Google.