Varana

Fashion Store in London, United Kingdom

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Varana is an east-meets-west, luxury brand inspired by the artisanal heritage of Asian civilisations and designed for the discerning, global citizen.

At Varana we recognise that culture and knowledge are the bedrock of true luxury. Big or small, every Varana product is layered with a subtle sensibility and has both beauty and meaning.

We pay homage to craftsmen and women who spend their entire lives in the quest for mastery, before transferring their skills and techniques to the next generation. By basing our design philosophy on crafts that have sustained over centures, we hope to connect our wearers with a greater cultural universe.