Vartika Malviya Hali

Started out as a quantitative researcher in 1998, but soon discovered my passion for qualitative research. After learning the ropes, I focused specifically on consumer-linked insight programs as well as consumer-need state segmentation and motivational segmentation exercises. Have partnered national, regional and global marketers in their endeavours to solve brand issues.

Low income, rural, youth and children consumers are by far the most fascinating audiences. Have developed and built on traditional methods and embraced new methodologies by employing new age digital channels.

Have rich and varied experiences working with marketers across local regional and global markets.

Enjoy working on new ideas and have pesented at various seminars, including ESOMAR QUALITATIVE, 2012, 2013, 2014.