Vaughn Juares

Vaughn Juares (Smith) is a 6th generation Californian with a deep background in digital content development, film production, marketing, and innovation in the ever-growing overlap of entertainment and technology, particularly in global emerging markets. Vaughn is, at heart, an inventor. Vaughn is a developer of early monetization and marketing models for new (social) media and filmed entertainment. He is the author of multiple patent applications for marketing, rights management, social media content technologies, algorithms for content recommendation, and syndication of media content.

Vaughn's recent endeavors include the turnaround, marketing, and globalization of VOD platforms including the launch of Stuff Pix in New Zealand and MuviNow in Australia, The Philippines, and Indonesia. Vaughn led an international team through hands-on development of the MuviNow content acquisition and deployment through telco partners in Asia and Australia’s biggest and most respected brands.

Vaughn's first venture in viral videos was writing/directing a spoof commercial which was posted on a simple web-page and received more than 4 million hits per month in 2003 — all before YouTube. In 2006, Vaughn developed pilots for episodic content for exclusive distribution on early mobile phones called "mobisodes" for Tony To, co-executive producer of HBO's "Band of Brothers." That same year, he wrote and produced short film content for Microsoft's entertainment division: projects "Saga of the Saint" and "Paper Trail." Vaughn also wrote and directed a catalog of short films produced for Dunkin Donuts with the NFL, NBA, and Major League Baseball for the NY Jets, NY Giants, NY Mets, NY Yankees, and the NJ Nets.

Vaughn is the founder of the Apple iTunes and Amazon aggregation company, Walla, has overseen Apple TV app development, and has extensive iTunes and Apple TV asset knowledge.