Veena Thangavel
Saas Product Enthusiast in Kitchener, ON, CA
Hello,
I’m Veena Thangavel, a seasoned marketing leader with 8 years of experience crafting and executing strategic go-to-market initiatives across diverse industries. Now, I’m eager to transition from marketing to product management and bring my unique perspective to the table.
Here’s why I’m convinced my background in Product Marketing sets me up to excel as a Product Manager:
- Dynamic Marketing Leader: With a track record spanning MarTech, Productivity, and HRMS, I’ve honed my skills in driving impactful go-to-market strategies.
- Strategic Mindset: I specialize in distilling complex product concepts into compelling value propositions that resonate with target audiences.
- Collaborative Partner: I thrive on fostering partnerships with cross-functional teams to ensure seamless alignment and drive successful product launches.
- Driving Product Adoption: My expertise lies in fueling product adoption and crafting customer-centric solutions that yield tangible business results.
- Passion For Innovation: I’m deeply passionate about leveraging technology to innovate and tackle complex business challenges head-on.
I firmly believe that my strengths in market research, product positioning, customer retention, usage analysis, and project management will make me a valuable asset to any product management team. Coupled with my tenacity, rapid learning abilities, and solid technology background, I’m poised to thrive in the fast-paced world of SaaS.
Here's a glimpse of some of my previous work samples:
Webinars:
1. Recorded Webinar for Zoho Backstage
Content Samples:
2. Content Samples: Blog for Zoho Backstage + use of WordPress
4. Website: Product Features page (design ideation and content)
5. Product Anniversary Email
6. Product Comparison Document: Marketing | Sales | Support
7. Customer Advocacy Content - Amazon
Social Media
8. Appreciation Tweet From an Analyst after a product talk
9. Social Media Post For A Webinar
10. Tweet For Product Launch - drip campaign
Events & Meetups
10. Backdrop ideation
11. Brochure Business Card (ideation & content)
Some of the events I've coordinated and attended:
IMEX America,