William Smith

William Smith is a Brand & PR strategist with experience in Europe and the United States. He recognizes the importance of building a world-class brand and has worked with clients including KPMG, Skype, AstraZeneca, Expedia, Oxfam, Eircom, General Mills, Corky McMillin and DFDS Seaways, as well as helping a number of smaller brands. William believes that online and offline brand behavior is not mutually exclusive, and that by aligning what a brand says with what it does, it can actually add value to peoples’ lives.