Summary: I'm a well-rounded woman with a background in Advertising, Radio, and Journalism. I dig ads that make me think, enjoy hashtagging things that shouldn't be hashtagged, and maybe nerd out over data a little too often.

Current Gig: Programmatic Strategist at Essence Digital. Essence is the largest independent buyer of media in the world and we do a lot of super cool stuff! I get to work on Google, acting as the Programmatic Planning lead for Devices like Android and Chromecast, as well as localized clients, like Google Express and Fiber.

Previous: Founding member of the programmatic team over at Maxus, formerly known as the DIG or DTG, depending on your era. Barclays, Harvard, Zumba, NBC, Oxiclean, First Response, and a whole lot more.

Before that? Radio radio everywhere! Jobs and internships across on-air, production, promotions, sales, digital... You name the department, I probably have a story or two.

What I do outside of work: I'm part of the Awards and History committees on Syracuse University's WJPZ Alumni Association board. I also help out with Digital Marketing workshops at General Assembly in NY, bringing the joy of Programmatic to others.

The Claw Machine Story: Ask me.