Vicki Ansell

Social Media Marketing specialist with over 10 years experience of marketing in a B2B environment.

After starting out in PR with Revlon Corp., Vicki quickly decided Marketing was more fun and joined IIR in 2000 where she held numerous marketing roles in the conference arm of the business and had the fun of leading many online projects when ecommerce was still in it’s infancy. Following the acquisition of IIR by Informa PLC in 2005 Vicki moved to work at Informa’s HQ as Group Marketing Director and was responsible for improving the marketing performance of non-UK businesses. These businesses included conferences, exhibitions, training, publishing, data and performance improvement products.

In 2008 Vicki joined Emap as Chief Marketing Officer for their online product portfolio and had business wide responsibility for the strategy and implementation of social media into their marketing and communication channel mix. In 2010 Vicki launched Happen Factory, which works with companies to create and implement winning social media strategies. Not afraid of learning a new industry Vicki’s clients range from B2B, B2C and not-for-profit in nature and in sectors as diverse as retail, construction & online gambling!