Vickie McGee
Orange County Ca.
Over 15 years of hands-on marketing experience including marketing communications, product marketing & product management. I have a passion for fast-paced high-tech entrepreneurial companies. Experience working for public, private and VC (venture backed) companies. Great at multi-tasking and working with cross-functional teams. I have business acumen and know how to get things done.
Cloud/SaaS/Software/Web/Internet/Online/Mobile
MARKETING COMMUNICATION:
• Digital Media/Online Advertising (SEO/SEM/PPC)
• Marketing Automation
• Email Marketing
• Lead Generation
• Industry analysts
• Public Relations – Press Releases
• Social Media Marketing (LinkedIn/Twitter/Facebook/YouTube/Hootsuite)
• Surveys
• Tradeshow event coordination/strategy
• Website Content Management
• Website Analytics
PRODUCT MARKETING:
• Managed product marketing
• Product Marketing Strategy
• Product Roadmap / Product Vision
• Market Research
• Market Requirements
• Competitive Analysis
• Product Positioning
• New Product Launch / Go-To-Market Strategies
• Segmentation
• Sales Collateral – Datasheets, White Papers, Case Studies
• Sales Tools – Presentations, Webinars, Videos
• Customer Relationship Management (CRM)
• Strategic Partnerships – Third Party Relations
PRODUCT MANAGEMENT:
• Product Life Cycle Management (PLC)
• Developed Product Requirements
• Cross-Functional Team Leadership
• Led Product Management
• Product Planning
• Product Development
• Scrum/agile methodologies