Vicky Ledden (in the middle of two sisters). I consider myself a young professional, bubbly and gregarious person who loves working with people from all walks of life. As a 4th year student in my BA (Hons) degree in IADT I have acquired many different types of skills set. As I am nearly a graduate of the Business Studies and Arts Management course I feel I have a great understanding of both sides of my degree. My knowledge of my online brand has improved greatly especially over the last year and a half, this is with thanks to modules in digital marketing, creative industries, human resource management and of course digital public relations. I have developed a huge interest in social media this year and have found myself becoming the social media manager for a small Dublin based concert promotional company known as Ex Oh Promotions. This gives me a serious insight into parts of my degree and areas of interest that I could pursue once I graduate.