Vicky Scott

Hi, I’m Vicky, Head of Paid Search Marketing at London-based agency LeadGeneratorsDigital. For over a decade I have specialised in Pay-Per-Click Advertising – now I look back fondly on the simple days of Overture, before the huge changes in PPC strategy, management and implementation that I have experienced over the years.

My Google AdWords certification puts me among a select number of search marketing frontrunners. I have relished the opportunity to take advantage of the ever-growing and ever-complex AdWords landscape, with vast experience in Google UK and other search engines around the world.

Over the years I have managed millions of pounds worth of PPC campaigns, working with a number of global brands such as World Hotels and national brands such as Co-Op Travel and Ramblers Worldwide Holidays. My ongoing work with Naturetrek, Bartle Holidays, Ski Amis, A Golfing Experience, Just Sardinia and Haulage Exchange continues to achieve excellent results.

My role is not just to lend my skills as an experienced PPC practitioner, but to help my clients to take a more strategic approach to paid advertising. I work with them to decide when it is best to enter the PPC market and how best to make greater returns for a lower cost.

What makes me different, I hear you ask? I am proud to be working for LeadGeneratorsDigital, a content-led digital marketing agency that puts salesmanship at the core of online marketing. So many campaign managers rely too heavily on the technical platform, neglecting the basic sales principles that are central to PPC advertising.

If your business is looking to maximise its profits with PPC, get in touch with LeadGeneratorsDigital today!