Victor Arellano

Hi, I'm Victor. After spending most of my young adult life on the East Coast, I eventually returned to California, where I was born. As a latchkey kid, I was free to explore without supervision, and technology was my obsession! From tinkering with devices to playing games, I spent most of my childhood absorbed in the tech world. It was like a wonderland filled with endless possibilities, and I was Indiana Jones opening secret passages. Television exposed me to new cultures, music, and art. It's incredible how a simple screen can open up a world of endless possibilities and ignite a passion for creativity and adventure. Growing up as a digital native with the internet and the growth of mobile phones helped me understand the evolution of digital experiences.

I am passionate about art, music, and the intersection of culture and technology. I am a user experience nerd who loves analytics, design, and development. I have spent years learning and understanding how customers interact with digital products. By studying the intricacies of human behavior, we can gain valuable insights into what motivates people to engage. This is where my passion and craftsmanship truly come to life. With half a decade's worth of experience, I can approach complex User Experience problems with a diverse perspective and an innovative and creative approach.