Victor Granata

Vic moved to New Orleans from Chicago four years ago, and he considers that the best decision he has ever made. With 15 years of experience in advertising and graphic design, he finds the raw creative energy of New Orleans a welcome change from The Windy City, though he DOES miss the pizza.

Over the years, Vic has had the opportunity to work with such prestigious brands as Heineken, Kraft, Disney, Banana Republic and Pepsi, to name a few. In regards to his favorite type of projects, he says: “I love creating event posters, particularly for theatre. I love the reliability of print, to know that the integrity of my work will be consistent. The web is certainly not without its charms… but I’ve never had a client open a brochure and see a 404 error.”

Other than one day living on Cloud City, it has long been Vic’s dream to open a creative shop with his best friend (and now business partner), Loc Pham. He’s sure that only in New Orleans could that dream have become reality: “There is so much happening here in art, design, music, photography, fashion, TV and film. There’s a pulse here that speaks to me. It’s what I have been looking for my whole life, but never found until I moved to New Orleans.“

When he’s not working, Vic indulges in his passions for architecture, movies, music, photography, and creative writing. He’s a fan of dystopian fiction, the work of Maxfield Parrish, and the Oxford comma. Whatever you do, do NOT hand him a bourbon (he takes it neat, BTW) and ask him where George Lucas went wrong unless you’re willing to give up a good hour of your time.

Pastimes: The never-ending search for the perfect dry gin martini (preferably with three bleu cheese-stuffed olives), anything to do with The Poseidon Adventure (1972), waxing philosophical about why Jan is the misunderstood Brady, collecting examples of great mid-century design, and speaking parenthetically (once in a while, at least).